Describing Yourself to Your Clients

If you are helping clients online--whether you are a counselor, coach, or consultant--you will need to describe your services in a way that engages prospective clients and makes them want to connect with you. This type of writing can be difficult for many people, and yet every copywriter will tell you that every word counts when it comes to selling products or services on the Internet.

If you are using our Talk To An Expert, Inc. software, we suggest you describe your services in 100 to 150 words, being very specific about what you can do for a client, and how much time you recommend for your consultation.  Remember that clients typically will find you on the Internet because they have a problem to solve, and it is up to you to convince them that you are the right person for them.

Here are some suggestions that can help you write about your services so that clients will instantly understande who you are and what you do:

• Write from a personal perspective and avoid professional jargon.
• Give examples of the type of problems you have helped to solve in the past.
• Tell prospective clients how long they should allow for a session, and what kind of outcomes they can expect.
• Be positive and upbeat, but be realistic.  If possible, describe possible solutions in objective and observable terms.
• Be sure to remind clients that the first email is free!

Here's an example of what an expert helping children with social problems recently wrote:

"If your child is having a difficult time in school, I can help. Over the last 15 years, I have helped hundreds of chidlren do better in school, to the great relief of their parents. There are lots of reasons why children don't like school.  Sometimes they are being teased, sometimes there is a problem with a teacher, and sometimes you have to be a detective to really find out what is going on in your child's mind.  Whatever the problem may be, you can learn new ways to help your child which will make his or her school day much more pleasant and productive.  Initial sessions are usually 50 minutes, but follow up or emergency sessions may be 15 to 20 minutes.  I am also available to answer your questions by email (note: your first email is always free)." 

You can also draw attention to the support material you have uploaded or books you have recommended on your Profile.This can certainly add to your credibility, and facilitate your effectiveness with your clients.

If you are having trouble writing a description of your services, please let us know. Just email us at info@talktoanexpertinc.com.